Thursday, April 21, 2011

Typography of Rome & A Happy Birthday to You!

Offset Type Stand near the Pantheon, 2009
Buon compleanno Roma!!! Happy Birthday Rome!!! Dear gosh look at how many wonderful birthdays we are celebrating this year! We have the twins to thank for finding this city over 2, 763 years ago today! If you don't know the story, here's a little synopsis of the ancient drama: Romulus and Remus were the twin sons of Rhea (the daughter of Numitor/ niece of Amulius -- the latter wanted her to become a Vestal Virgin in order to attain the family wealth). After the twins were born, Amulius left them to drown in the river. The two little tots were soon found by a she-wolf who cared for them (hence the she-wolf is the emblem of the city). Once older, they eventually killed Amulius so that their grandfather Numitor can restore the throne. Wanting to find a new city of their own -- that's when all the real drama began. Romulus favored to build on the Palatine Hill while Remus the Aventine Hill. Well, now there's no other way to put it -- bang bang, Remus is dead. Now you know why it's named ROME and not REM. Got it? Yikes.

 Now back to type....

: It consumes the world we live, without us even knowing it. Look around you, besides you, even under you -- you'll find it. It's everywhere. It's beautiful. Please appreciate it? I'm not sure why I'm so emotional these days, but it really breaks my heart knowing that some, well actually most people (dare I say it) -- do not care about type.  My duty to the world from here on in is: TO CONVINCE THEM OTHERWISE!

I begin with Rome: where everything is more beautiful (partially bias oops). It by no means, is a design city -- but there is a personable quality about the signages that is quite remarkable. What am I talking about? Okay for instance, the local restaurants who still have their menus in hand written type and it somehow, in some strange way -- remains lovely.  Or what about the graffiti you hate to love? But it's so prevalent you cannot let it go unnoticed, like I said, even if you hate it.  Or better yet, the small time shops whose daily specials are hand written on the chalkboard near the store front? Am I the only person getting emotional right now? Does anyone find these treasures as sweet and beautiful as I?  If not, then everything in this gosh damn society is devalued.

Below are some photographs I took and have selected for this entry from my "Let's remember how happy I was in Rome" file. Sorry in advance if you feel like you are experiencing, first hand, my weekly Roman nostalgia sessions.


Ponte Regina Margherita, 2009


Piazza del Popolo, 2009

"Il futuro non e' piu' quello di una volta" -- "The future is not what it once was" 2009

Villa Borghese, 2009

A presto!

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