Wednesday, March 2, 2011

Yummy designs!

I've found my calling. It involves design and food. I know, you're all so surprised.
It's only 10:15 in the morning and I've already eaten a "lunch" meant for two; i.e.
(fresh mozzarella, prosciutto and melon, arugula salad with cherry tomatoes and
fennel, accompanied by several mountains of olives and crostini (no comment).
While browsing for recipes and food blogs, I came across one who's latest
post featured the title "Enter our competition to win a trip for two to Rome". How coud I NOT continue reading? Little did I know, I would eventually figure out where I want to be and what I want to design.

Check out this packaging. It's so beautiful it hurts. I find it rather ironic how
everyone usually hates the look of their own handwriting, but to someone else,
it's always uniquely beautiful. I introduce you to: Carluccio's. Antonio Carluccio
is an Italian chef, author, food lover and expert based in London. Many packaging
designs and Carluccio products are created by a London based studio named
"Irving & Co". The designs are exquisite. I'm talking about, so beautiful you need
to purchase a case of panettone even though we're nowhere close to Christmas.

I find their work to be considerably clean while paying particular attention to
detail. The designs scream modern Italy yet maintaining the tradition,
colors and beauty of what is so distinctively Italian. Confession: If I were a food
company, I would be manifested through Carluccio's branding aesthetic.
Not because my work is similar, but because I wish it was. There's an authentic
style to each food package while keeping an apparent consistency all
throughout. Carluccio's packaging is dreamy. "Nuff'said" (sorry, but always
keep in mind, I am from Astoria afterall)...

Here are some more images to have you drooling as well. Please enjoy!


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